Sellers are Buyers first

It’s all about seller leads, but here’s the thing: sellers are buyers first.

Before they decide to sell, they’re thinking about buying a new home. So, to get more sellers in the door, you need to start by attracting buyers. It’s about flipping the script and targeting those potential buyers with the right message.

Target Buyers First

Instead of chasing sellers, focus on buyers. Why? Because a lot of buyers need to sell their current home before they can buy. Here’s what you do:

Run a local buyers ad using Facebook lead forms. But here’s the twist—ask:

“Do you have a home you need to sell before buying?”

In most markets, over 30% of people will say yes. That’s a lot of hidden seller leads right there.

Two things Realtors want more of: sellers and more cowbell.

Check out the video below to learn more about what we mean by that. 

We can help you set these up and get your listing to more eyeballs. We’ll handle ads, leads, and tech training for you, just schedule a call below!

Picture of Chris Zach

Chris Zach

Since 2007, Chris Zach has been passionately helping Realtors dominate their online presence. After helping launch a few real estate marketing start-ups he fell in love with tech and helping Realtors turn leads into conversations.

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